YoungWorks (2011)

Challenge: Train my ex-colleague in creativity, specifically applied in market research.

Approach: In a two day training the principles of creative thinking were applied to different phases of market research (briefing, proposal, fieldwork, insights)

Impact: Based in the insights the Minicare Home appeared to have a much broader relevance in The Netherlands than assumed by the UK approach. The positioning of the new service was optimized which resulted in a stronger business case in The Netherlands.

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